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With the accessibility of internet encompassing the whole globe at a rapid pace, the “constant” adult presence on internet has increased by quite 5% within the past few years. As of July 2019, there have been 475 million internet users in India alone. When numerous people spend such a lot time online, their spending habits also change substantially. this is often evident by the very fact that the e-commerce sales are expected to surpass $4.2 trillion in 2020.
Marketing essentially means connecting together with your audience at the proper place and at the proper time. And at the start of the second decade of the 21st century, the entire world is online, which suggests that the brands got to meet and connect with their customers where they spend most of their time – Online.

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Enter Digital Marketing!! In layman’s terms, digital marketing may be a broad concept which covers any and each sort of marketing efforts that exist online. To pursue a career in digital marketing you’d got to first hone your skills during this domain. the sole thanks to do this is thru enrolling during a digital marketing certification course .
But before you plow ahead and enrol in such a certification course, here are all the important facts you would like to understand so as to familiarize yourself with the territory.
Digital Marketing
Digital marketing refers to all or any sorts of marketing which use an device connected to the web . Brands and businesses capitalise on the digital channels like social media, search engines, third-party websites, e-mail etc. to attach and have interaction with their current and prospective customers and generate leads.
Importance of Digital Marketing
Traditional marketing uses channels like print ads (newspapers, magazines), phone communications, door-to-door campaigns, billboards, TV and radio ads etc. Majority of the normal channels offer only a one-way communication opportunity to the brands.
Digital marketing, on the opposite hand, exists within the realm of the web , which offers an endless number of possibilities like e-mail, videos, social media etc., to the brands to interact during a two-way conversation with their customers. With numerous options and methods related to the web platforms, marketers can get creative and experiment with a spread of tactics on a budget.
Moreover, with most of the worldwide population spending majority of their time online (either on social-media or visiting streaming networks) and with numerous tools to trace the ROI and results of efforts and campaigns, digital channels are now on the thanks to overtake traditional channels because the preferred mode of selling .
Role of a Digital Marketer
Digital marketers use a mixture of digital tactics and channels to attach with the purchasers online. This process starts from the very website of the business and encompasses all of its online branding assets like social media handles, digital advertising , e-mail marketing, corporate brochures, infographics, informative blogs and articles, video advertorials, etc. of these avenues, and more, fall into the umbrella of digital marketing . Learn Digital Marketing.
Digital Marketers, as per the organizational goals, create campaigns through the free and paid channels available at their disposal. the simplest online marketers skills each of the channels play a task in achieving the overarching goals of the organization.